There are no one way streets in a successful social marketing campaign. Remember that.
Lately, I’ve noticed a lot of businesses trying to harness the power of social media. They register their Twitter accounts, start fan pages on Facebook and maybe even create their very own blog. That’s definitely a step in the right direction. However, that’s only the beginning.
Many businesses think this is enough and simply start blasting away with ads and bulls%@$, as they did “back in the day” through more traditional channels. A TV commercial is a one way street, as are most radio ads or billboards. Marketing via social media is not.
All one has to do is look at the phrase “social media,” social being the keyword here. It’s all about interacting with your customers. Not by simply posting events, alerts and ads (dare I say spam) on social media sites, but by seeking out and responding to customer feedback. Empower the customer, give them a sense of belonging and they will love you.
If a user comments on your Facebook fan page, respond to it. If someone new begins following you on Twitter, acknowledge and thank them. It can be that simple.
For anyone that still can’t grasp the idea of social media marketing, here it is in a nutshell: Interaction with customers, or perhaps we should now call them fans or friends, on a two way street, where communication flows back and forth.
That’s it! Now go forth and start building a fan base.