Book Review – The Power of Focus

2010-03-04 16.19.04

I recently began reading a book called The Power of Focus (Les Hewitt, Mark Hansen, Jack Canfield). The authors wrote the Chicken Soup for the Soul series as well, which has sold more than 50 million copies. This is a great book! I actually put all ten of my other books away and have been FOCUSING on absorbing the material in just this one.

It has definitely affected me in a positive way. It is teaching me how to focus on the most fulfilling things in life, give up some control, delegate more and develop great habits.

It is geared towards anyone in business, but I think it is especially helpful for entrepreneurs. Entrepreneurs tend to be highly fragmented, unable to focus on a single thought or task. I am, which is why I started reading this book. It’s helping and I’m really enjoying it!

Audiobooks: No More Excuses Not to Read

Reading is important. I tell that to everyone. I read at least one book a week even though I don’t have the time. How you ask??

I recently discovered audiobooks on Itunes. They have a good selection and you can find more on Amazon as well. At first, I didn’t think I would enjoy listening to books rather than reading them. My mind changed quickly.

Listening to a book on your Ipod or phone is easy and convenient. It allows you to perform other tasks simultaneously as well, such as driving or working out.

I like to cycle often. Instead of listening to music during my workouts, I listen to books. Whenever I’m driving or doing a mundane task that requires little brain power, I listen to a book. It’s great and I’m learning so much!

I highly recommend it to everyone. You don’t have to worry about reading glasses, eye strain or books cluttering your shelves!

The Pirates of Silicon Valley

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I wanted to share one of my favorite movies with you. It’s definitely in my top 5! This is the true story about Bill Gates and Steve Jobs and their respective businesses. If you don’t already know the story, this movie will change the way you view a lot of things!

These guys are geniuses. There’s no arguing that. But I sure as hell would never turn my back on one of them if they had a knife in their hands.

Business can be cutthroat, especially if one plans to make it all the way to the top. This story does an amazing job of displaying that.

I’m sure you can find it on Netflix or in Blockbuster. Definitely worth the buy if you can find it on Amazon.

Social Media Marketing – Visuals Are Key

It’s like they always said in business school when giving presentations, visuals are key. Today’s ritalin popping culture is growing more and more dependent on visuals and short excerpts rather than essays and articles. And the more businesses try to reach their customers over the internet, the more engaging content they must create.

The saying a picture is worth a thousand words could not be truer in today’s market. And if a picture is worth a thousand, then a video (well put together) is worth a hundred thousand.  For bloggers, this means posting more photos in their articles and more videos of themselves. For companies, it may mean more videos of end-users interacting with their products or perhaps photos or videos of company events.

The costs of electronics has taken a nose dive the past few years. Good digital camerasand HD flipcamsare very affordable at around $150. Sites such as Youtube and Vimeo are free services that allow users to upload and broadcast their videos. Flickr is another free site that allows users to upload large amounts of photos for online use and sharing. Clearly, the costs of production and broadcasting are no longer to expensive for small businesses or individuals.

Examples: Check out MoreThanMary.com to see great examples of how a successful blogger does it. Mary has mastered the art of using visuals online and I myself have learned tons from her. Another great site to check out is ShopWatchBuy.com. I just recently discovered this and love its creativity. This site has taken the visual concept to the next level by allowing users to sell their products using their own videos.

So bloggers…stop being camera shy (I totally am, but that’s going to change). As for businesses, start getting creative with advertising via multimedia, and start engaging with your customers.

This is a whole new type of branding, where creativity is more important than the budget. No more giant billboards. No more million dollar Super Bowl commercials. They’re being replaced with amateur videos that cost squat and can reach the hearts of millions.