Social Media Marketing – Visuals Are Key

It’s like they always said in business school when giving presentations, visuals are key. Today’s ritalin popping culture is growing more and more dependent on visuals and short excerpts rather than essays and articles. And the more businesses try to reach their customers over the internet, the more engaging content they must create.

The saying a picture is worth a thousand words could not be truer in today’s market. And if a picture is worth a thousand, then a video (well put together) is worth a hundred thousand.  For bloggers, this means posting more photos in their articles and more videos of themselves. For companies, it may mean more videos of end-users interacting with their products or perhaps photos or videos of company events.

The costs of electronics has taken a nose dive the past few years. Good digital camerasand HD flipcamsare very affordable at around $150. Sites such as Youtube and Vimeo are free services that allow users to upload and broadcast their videos. Flickr is another free site that allows users to upload large amounts of photos for online use and sharing. Clearly, the costs of production and broadcasting are no longer to expensive for small businesses or individuals.

Examples: Check out MoreThanMary.com to see great examples of how a successful blogger does it. Mary has mastered the art of using visuals online and I myself have learned tons from her. Another great site to check out is ShopWatchBuy.com. I just recently discovered this and love its creativity. This site has taken the visual concept to the next level by allowing users to sell their products using their own videos.

So bloggers…stop being camera shy (I totally am, but that’s going to change). As for businesses, start getting creative with advertising via multimedia, and start engaging with your customers.

This is a whole new type of branding, where creativity is more important than the budget. No more giant billboards. No more million dollar Super Bowl commercials. They’re being replaced with amateur videos that cost squat and can reach the hearts of millions.

2 Comments

  1. Tom Mulhall   •  

    Hi,
    Guess what, my name is Tom Mulhall. And I have a younger brother named Mike. And even stranger, my wife is named Mary!

    Aside from the coincidence, what you wrote is so true. Small businesses really need to follow your advice.

    Keep up the good posts.

    Tom

  2. Ollie Fierman   •  

    Hi, how are you doing? I really like ur blog! I am wondering if you might help me (I am positive your other readers may also be interested). I would also like to get into creating a blog also and I at the moment have a blog with WordPress, but it is quite confusing for me to build and I would very much like to try to get some good training materials or courses (hopefully free) that can hopefully assist me in making use of Word Press correctly. As a word press site owner yourself, do u perhaps know were i could get tutorials to be able to do this myself?? Thanks Alot!

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